The ABCs of Websites That Sell

13 10 2008

Customers will tell you, creating a website that sells is NOT that hard. From a customer’s point of view, it might be as simple as ABC.

A – Answer my email fast. B – Browsers. Don’t crash mine. C – Customer Service that helps me solve my problems. D – Demos. Let me try before I buy. E – Exceed expectations. F – Free. Give me something of value for free. G – Guarantee your product or service. H – Help me tell my friends about you. I – Inventory that is in stock. J – Just skip your own flashy intro. K – Keep it human. L – Links that work. M – Make it easy for me to pay you. N – Navigation that is clear. O – an Ordering process that’s easy. P – Privacy. Don’t distribute my information. Q – Quick loading pages. R – Respect my time. S – Spam me and I’ll dump you. T – Trust. Can I trust you? U – Update your website. V – Visit your own site. W – What do other people think about you? X – X-factor. Offer something different than other websites. Y – Your descriptions are clear. Z – Zero Wasted Clicks.

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