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In April 1946 Casio was established by Tadao Kashio, an expert and technologist in working on technology pieces, in Mitaka, Tokyo, Japan. First the concern was named Kashio Seisakujo. Not until 1957 the firm has been renamed Casio Computer Co.,Ltd. He was convinced that people’s lives could be bettered by society innovational goods. Nowadays it is a multinational company with 13.000 members of staff developing electronic apparatuses with its HQ in Tokyo, Japan. It is not only well-known for its big sized and long-lasting watches but also for digital cameras (EXILIM), laptops, musical instruments, calculating machines, audio equipment, electronic dictionaries, computer printers, and cell phones.

A very moneymaking idea

His earliest key product was the well-known “yubiwa pipe” permitting the smoker to smoke the cigarette to its knob. The pipe consisted of a finger ring and the wearer had the possibility to smoke while he had his hands free. After the Second World War Japan was destitute and cigarettes were expensive. So Kashio’s invention became successful. In 1957 Casio made the world’s leadoff compacted calculator (all electric) with relay technology public. In the 1980s the firm reached great popularity with its home keyboards and low-priced electronic musical instruments. It also became well-known for advanced and varied wristwatches. Moreover Casio wristwatches could tell the time in several zones, display altitude, atmospheric pressure, temperature and – in addition to that – GPS positions. The concern was also among the first manufacturers of analog and digital quartz crystal wristwatches.

A big mixture of models

The primary G-Shock watch, the famous “DW-5000C”, was published in 1983. Twelve years later the “DW-5600E” – a G-Shock wristwatch including a modern EL LCD panel – was released. In 2007 the world’s slimmest chronograph powered by solar was publicised. The “OCW-S1000J” called the “Oceanus Manta” is only about 8.9 mm in size. In Particular popular are Casio’s special dual function watches called Wave Ceptors (analog and LCD). To keep exact time they constantly receive signals from an atomic clock.

Casio’s corporate philosophy

Casio’s firm credos are inventiveness and contribution. It demonstrates the concern’s assurance and effort to present the kind of special and successful products that only Casio can. Goods including a lot of useful functions assist people in their usual habits and make sure that society is moving onward. Moreover, the products should bring joy to them and create a different culture. Whenever a new creation is generally adopted, new market areas occur, and this on the other hand develops expansion in related sectors of industries. Casio watches