The Net’s Most Wanteds

Producing an electronic catalog requires a lot of effort, so it’d be a shame to destroy your work with the wrong online catalog software. The most important decision to take when you’re making an online newspaper is selecting the software supplier to use. And note that they do so much more than simply help you in formatting your content. The main feature to look for is, obviously, ease of use. The software could be the most impressive you’ve seen – but without being able to actually use it, it’s not worth a single penny… Make the time to try out different packages before you pick a provider for your ezine. Further major considerations you need to make are safeguarding security. Now you should be thinking about hackers and spammers. How is your account secured? Can individuals just copy and paste the catalog content or has the software supplier protection in place peventing these things? Is content secure from copying and pasting by the general reader? Once you’ve created an electronic catalog you ought to make a commercialization timetable. Whatever your marketing plan may look like, you will have to investigate such things, perhaps not for each issue but rather for your business in its entirety. What use will you make of modern media? What consideration has been made of dealing with ads? Marketing this interactive catalog will likely require search engine optimized content. What about mixing paid for and free content? Will you be able to offer multiple subscription options? Also, the nature of your content – is it monetized in any way or is this solely a not-for-profit venture? How about providing teasers to market the digital publication? How accessible is the catalog? Will it be private: then you should be able to investigate all your hosting options or is it public? If public you will probably be better hosting directly. Have you examined how you will deal with back copies? Even before having to address them in earnest, you ought to think about hairy situations. What’s the level of tech-support? Is it only an FAQ page? Also check whatever how-to guide they may feature. Check their response times. How well-staffed is their tech-support line or email address? Tech-support’s importance cannot be over-estimated. You really don’t want to discover the hard way that they’re actually trying to cut corners at your expense here…

Your ebrochure’s profit, after you’ve produced it, is decided by the choice of e-publishing software package vendor. Consider your decision if you want success.