The Net’s Most Wanteds

This type of marketing resembles a consignment shop. Your internet site advertises assorted good and services and for your effort, you will take a commission from every purchase. It isn’t as much effort, fewer overheads, it works while you sleep, and even better, it is relatively simple to master. To begin, you must decide what merchandise or niche area best suits you. A effective way to do this is, you need to find out solutions to issues a specific group of customers are expecting, and discover a way to resolve those issues. A simple way of achieving this is searching for unique sets of highly specific longtail keywords or phrases; generally customers search for these less frequently, nevertheless they convert far more.

These lucrative keywords can be discovered by using Micro Niche Finder or an application like it. Data collected by this computer program or other applications or services creates related terminology in a comprehensive list format that you should target in order to obtain a high listing in an internet search and bring in tons of traffic.

Further information is also accessible from Micro Niche Finder, such as the number of searches every one gets, the number of other sites using the particular keyword or phrase, and details on your rivals too. Finally, Micro Niche Finder data can help in finding the right domain, material for your internet site, and even identify the greatest sales opportunities.

Putting together a site is next on the list; but it will take a bit more than that. Search engine optimization is absolutely fundamental. Here Seo Elite information and other similar products can help may help. Your rivals’ websites are analyzed by the application which then offers advice on improving search engine rankings. With SEO Elite the info created by the software advises you where to find links, which words to focus on, and details on how to upload articles. Briefly, SEO Elite information is much like to the advice that a specialist in search engine optimization would offer. Once you have determined what market segment you’d like to sell in, design your product promotion, and your internet site has been designed, then you are ready to get your website up in the search results. You will collect a regular pay check and wonder why you did not try affiliate marketing before!

This type of marketing is a lot like a consignment store. Your site promotes merchandise and for your effort, every purchase or enquiry brings in money. There is less time involved, very few operating costs, it works 24/7, and what is even better, it is relatively easy to master.

First of all, you need to determine which items or niche area you would like to work in. A way of doing this is, identify solutions to issues a certain market segment is going through, and then what solutions will help them. A great method of accomplishing this is searching for unique highly targeted words and phrases; there are fewer searchers for these in general, yet greater proportion of these result in a sale.

These important keywords can be discovered by using programs such as Micro Niche Finder. The information gathered from this software or analogous applications or services creates associated keywords and phrases in a comprehensive list allowing you to earn a headstart in the rankings on an internet search engine.

Further data is available by the program, such as the number of searches each one gets, precisely how many other internet sites who use them, even competitor information. Ultimately, the information generated will help you locate related domains, material for your site, and draw attention to the greatest sales opportunities.

Now it’s time to put together a web site; but it will take more than that. Getting the best ranking on the search engines involves the fine tuning of your site. This is where SEO Elite information and other similar products can help may help. Your competitors’ websites are examined by SEO Elite information which then offers advice on how to increase search results.

In SEO Elite the info created by the program advises you on links, what words to focus on, and even details on where and how to submit articles. In Brief, Seo Elite information is the same kind of data that an SEO specialist would provide.

When you find your niche market sector, set up some product promotion, and your web site is ready to go, it is time to get your website up in the search results. You’ll collect a steady paycheck and question why you doubted that affiliate marketing would be successful for you!

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When I was consulting to an airfreight company, some salespeople mentioned to me how they got their leads.

“We follow the UPS and FedEx trucks around, and we write down the businesses that have a lot of pieces going out.”

This is an interesting approach to list building, don’t you think?

Why, not? How are you going to buy a list that is so fresh and accurate as that which you can assemble, yourself?

Yesterday, after an upbeat session at the office of one of my coaching clients, I dropped off a letter at the Post Office and noticed just my kind of prospect, in the category that I’m going to be testing, a few doors down.

I popped in, introduced myself, asked for a business card, noted they were busy, and quickly said I’m a coach and consultant and I’m going to call in for an appointment.

No problem, smiles all around, and I’ve accomplished several things:

(1) I could see how busy this enterprise is, counting their customers in the middle of Thursday afternoon.

(2) I can sense the overall mood of the place, positive or negative.

(3) I can sense its openness to, or hostility toward receiving input from outside.

(4) I can break the ice, later mentioning I stopped by, and therefore, not being a stranger when I call.

(5) I can disqualify them from further attention, if they are obviously inappropriate.

Right now, I have a catalogue on my desk from yet another list company. And while it is helpful as a planning device, because I get to examine available lists by industry, if I buy a thousand names and phone numbers, that list is “dumb.”

Even if it has financial data, the names of key functionaries and the like, I still can’t easily eyeball the operations or learn what I can learn by driving around.

Granted, given security measures at larger firms, it’s somewhat impractical to expect admittance, but you can canvass smaller firms on foot.

I’ve walked along with insurance and office machine salespeople and have seen them prospect this way, and there’s no question, it works.

While it seems you’re assembling perhaps 1-5 names per hour, they’re updated, and they have a certain quality that you won’t get, merely through buying them from a list source.

Plus, you can call your list in a very specific geographical manner, setting a tight pattern of appointments that will optimize your time, later on.

After you’ve gathered the business cards, you feel confident, and this carries over into your phone calls. And of course, if someone can give you a few minutes right on the spot, then go for it!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Your communication has to be able to crumble any wall or dissolve any barrier – consciously or subconsciously – that prevents your employees from learning as quickly as they can. The faster they learn, the more effective they’ll be, on the job making it count. If these people aren’t ready fast enough, or better yet – aren’t effectively performing the task at hand… they’re gone. And it’s all your fault.

Now I know your probably saying to yourself.. “Wait a minute, why is it my fault?” But it is your fault. You hold the keys to their success. It all starts with you.

I’ve trained people most of my working life. And I did most of my training before there was any real technology that could make life easier. What you did then, you did yourself. Ten years ago I discovered a very important persuasion principle and it changed the way I communicated and dramatically affected the level of influence I commanded over my trainees.

We all know that to properly train anybody on anything – the content must be rock-solid. However, the “training elite”, all know of something even more powerful than content alone. Do you want to know the secret to delivering your training messages, with laser-beam accuracy – every time?

And I don’t mean just to deliver it. Your trainees must understand AND remember your message, as well. There’s only one way to do that every time.

TRAINING PRINCIPLE #2
ENGAGE.

That’s where most trainers fall off. They teach, but they don’t engage. When you don’t engage you short change the employee, yourself and your company. You must engage. In my book – there is nothing more important.

So I ask you – do you engage your employees? Do you deliver training content that interacts with them and stimulates their “inner-learner” to want to know and understand more? If your not, your failing them.

Engagement is not difficult, but it takes practice. Now I’m not going to give you a training lesson on engagement – however I will tell you the easiest way to engage anyone, whether it be your trainee, a manager or an employee.

To Engage is to Involve Their Senses.

When you involve the senses, your content has a way of permeating the mind at a much faster rate than if they were reading material from a book. It’s just a fact. The senses are an “opened” door to your subconscious. Any time you can engage the senses, your employees stand a greater chance of recall.

That’s why you can easily remember the words to a song or a line from a good movie. When the senses are engaged, it’s easier for the mind to “record” the message.

Now, when you add a consistent, follow-up content delivery plan to your mix – you increase the overall success that your trainee will remember and communicate your message – in the field or on the job – WHEN IT COUNTS!

A Transformation in as Little as 30 Days.

I used to say, “I sure hope things will change.” Then I discovered that the only way things are going to change for me is when I change.

Eliminating the day-to-day, arduous “grunt work” from your life is the first step. You need to find a way to minimize your exposure to “administration” and find ways to maximize your efforts towards growth, development and solving problems.

When all of the facets of your training program are working for you in unison – that’s called SYNCHRONICITY. And that is what our clients have come to respect and what you can expect as you move closer towards Training Success. Our goal is to help you synchronize your entire program and automatically schedule, deliver and track it according to your master plan, on time – flawlessly.

We’ve perfected a system that delivers on what it promises. The truly special part about all of this is that you will now be able to easily create and deliver “engaging” content with automatic, consistent follow-up – leading to improved employee productivity and recall.

Get Up To Speed and Go Remote!

For the first time, trainers are allowed to sit “behind the wheel” and discover the comfort of a smooth & consistent ride; confident enough to flip the cruise-control switch, any time they want to… and put their entire training program on autopilot. Imagine if you would – hiring 10 new people who are all starting tomorrow. With a few key strokes, everyone has a pre-planned, training “blueprint” scheduled and delivered for them automatically. Your entire company is put in “training mode” – where everyone becomes involved, there’s never any guess-work and no one misses a beat.

What does that mean to you? Again, the bigger picture. You can now lead.

Don’t “spin your wheels” anymore!

Think constant movement. Think unyielding momentum. The old days of procrastination and “standing still” are over. Remain “cool” and “relaxed” and look forward to the time when 50 new hires are starting.

Why?

One of the most exciting things in life is when you can exceed someone’s expectations. When the timing is right – it’s true bliss! Imagine a system that automatically grabs hold of your 50 people, maps out their training schedules instantly and delivers your training program in seconds. It just blows people’s minds.

Transform your training department today and open the door to….

1-)Increased Productivity
2-)Engaged Employees
3-)Improved Morale
4-)Higher Knowledge Retention
5-)Improved Results
6-)A “Real” Competitive Edge
7-)Better Execution
8-)Improved Communication
9-)Decreased Turnover

“There are two ways to face the future.
One way is with apprehension.
The other is with anticipation.”
-Jim Rohn

If you truly want to make a difference, then you need to stop making a living and start “designing a life.” You can start by understanding the real reason why most training programs teeter on the brink of disaster.

This is the second of three articles about the principles of “cruise control training” or putting your company training on autopilot.

Principle number one was POSITIONING FOR TRAINING SUCCESS (see article “How To Put Your Company Training On Cruise-Control!), Principle number two is ENGAGEMENT.

When you discover the final principle and claim it as your own, you can finally live your life on your own terms and deliver an exceptional training program.

Sense-able Follow-up and Execution is the KEY to a Successful Training Program.
Part Two of Three
http://www.cruisecontroltraining.com

George Ritacco has had an 18 year career that spans training and sales & marketing for the financial, mortgage banking and most recently technology and software industries. Currently, he is the Director of Client Services for Global Vision Technologies, Inc (GVT)., a premiere software developer specializing in providing cost-effective, easy-to-use Internet systems for training and development, e-learning, sales and marketing intelligence, pharmaceutical sales ops, client management, and case management. GVT’s primary goal is to provide business owners, trainers, sales & marketing executives and child welfare organizations with tools for improving productivity, profitability, employee morale and turnover, by allowing organizations to automate many, “time-intensive” administrative functions of their working lives.

To discover the final principle to cruisecontroltraining.. I ask that you go to ==>http://www.cruisecontroltraining.com/Train3perception.htm

1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one.

2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don’t sell or ones that hardly sell.

3. Create an extra revenue stream with your web site’s articles or content. Publish the first paragraph of each article and charge people to read the rest.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

The sales profession is the greatest occupation in the world. Salespeople have great personalities, have interpersonal skills, and super business aptitudes. Even the greatest salespeople in the world can use more selling advice or sales tips. Salespeople like to learn and they learn fast. Here are just a few sales tips:

Don’t use the hard sell: Made famous by sales consultant Zig Ziglar, the hard sell is a sales strategy that assumes that prospects will eventually buy from you as long as you don’t ever take “no” for an answer. Aggressive high pressure selling tactics don’t work. Consider your clients to be just as intelligent as you are and they will respect you for it. People buy more from people that they like and respect.

Use the team at your disposal: Don’t assume that you know everything there is to know about sales. Learning is a lifelong process and successful salespeople like to learn. Take advantage of people in your sales organization that have more experience than you, like your sales manager for example. Take him to meet your prospects and watch how he works. Ask him for advice on everything – sales lead generation, sales closing strategies, referrals, customer service – he’s been through it all; that’s why he’s the sales manager.

Work smarter, not harder: What do you call a sales professional that makes 120 cold calls, meets, with 5 prospects, makes 2 sales presentations, and attends 1 meeting every day? A burnout. It’s not about the number of times you do your sales activities, it’s about the quality of work that you do. Too many salespeople burn out trying to do too much, especially when first starting their sales career.

Interview your customers: Have a third party interview your past customers to find out what you did right, what you did wrong, and what you could do better. Salespeople must learn and what better way to learn than from past successes and failures?

Get business referrals: Do you ask all of your new clients for business referrals. You should ask each and every one to introduce you to their associates in their industry whom they think can use your product or service. If you have not been doing so you should call on these past clients and ask for referrals. The highest closing ratios come from referrals as a referral already has a trust factor built in.

Tino Buntic’s website, TradePals, provides B2B and B2C sales leads without cold calling to salespeople across North America – FOR FREE

Cold calling may now be outdated. People have become defensive to cold calls and not many respond to them anymore. Cold calling is now about rejection, getting rejected call after call until many salespeople, especially B2B salespeople, just get fed up and quit. There are other methods of generating business leads without cold calling, and many of them inexpensive and not too time consuming.

Here is my list of getting more sales leads and selling more without cold calling:

1. Create a website and advertise it. In this day and age, there is no reason why a business professional or entrepreneur should not have a website. Not having a budget for it is no excuse as you can, now, create your own website for under $100. For example, you can buy a domain name and website building software on godaddy.com for under $100, and that comes with easy to use website templates that anybody can use to build their own website. And, advertising is now cheap and easy as well. You can buy first page listings on google.com through Goggle AdWords. For example, if you were a commercial insurance broker in Portland you can buy a listing on Google for just 5 cents a click for the search phrase “Portland business insurance.” This means it would cost just 5 cents for each visitor Google brings to your website.

2. A new online sales lead generation website is trade-pals.com. Here, it is free to create a professional business profile in any business category and across all major North American cities. You just create a profile that says what you do, what type of business you want, who should contact you, and why people should contact you. If someone sees your profile and wants to do business with you, you will get an email stating exactly what they’re looking for and, from this, you decide whether you’ll purchase the person’s full contact info (name, address, phone, email, and URL) which is the sales lead. Each email you receive will be from someone that has seen your profile and already wants to do business with you so the sales leads are top quality.

3. You have business cards… use them; use them in creative ways. Every time I send mail, no matter to whom it’s to, I include a business card. Every time I eat at a restaurant, I leave behind a business card. Every time I meet someone new, I offer a business card. You never know if the next person that sees your card will require your services. Make sure your business card clearly states what you do.

4. Network at business functions and trade shows. Again, bring business cards.

5. Create a free classifieds ad on craigslist.org. Craigslist is the biggest classifieds ad site on the internet and every day thousands, if not millions of people visit the site. Classifieds ads on the site stay posted for 45 days, so you only need to create an ad every 45 days. The best part is, these ads find there way into Google’s search results so make sure your ad has keywords that your clients may be searching.

Tino Buntic is an insurance salesperson and is also the creator of trade-pals.com, designed to provide sales leads without cold calling to business professionals across North America.

Sometimes making cold calls gives us a strange feeling in our gut. We become stuck, flustered and the phone turns into the heaviest dumbell you are ever likely to pick up. Unless you combat this feeling I’m afraid it only gets worse, even getting to the point where we are a nervous and hate the phone.

However, practice makes perfect and such reluctance is normally more evident in people that are new to cold calling and telemarketing in general. Well here’s the good news, cold calling doesn’t have to be the nerve tingling dreadful experience we all know it can be.

In telemarketing we tend to create our own fears. For example we may be put off making a call to a prospect because he’ll be offended if he’s busy, or if we call during lunch he’ll be upset, or he has probably been called a thousand times before about this particular product, deal or service. It is human nature to make matters seem worse than what they actually are, thereby creating our own fears.

As human beings we have great tendancies to make excuses, and this is especially so in the telemarketing profession. This can become a sticking point when it comes to cold calling or even when calling warm leads. We subconciously tell ourselves that we don’t have the correct resources to get the job done without some other form of external help. We may feel that we should send some more information first or ask them to fill in yet another survey.

Three tips for cold calling success

Don’t care what anyone else thinks – Separate yourself from that part of your personality that thinks cold calling is wrong and a bad way to find new business. Stop kidding yourself and telling yourself that there is a better way to drum up new prospects and business which suits your personality better, such as email, media advertising or direct mail. The real truth of the fact is that nothing is as effective as telemarketing when it comes to winning new business.

Define your reluctancies – decide that your call reluctancies can be managed effectively by highlighting tendancies and excuses outlined above. Use an approach that seeks to gain feedback from your calls, and will hopefully show that your fears are totally unfounded.

Tell yourself you CAN – in telemarketing it is necessary to tell yourself that you CAN make those calls, and when you do more new business will follow. Most tendancies and fears are based on a projection of what you think a prospect will say to you when you call. This fear builds to the point where one part of your personality tries to protect the other from what is only presumed harm, and in actual fact will more than likely prove to be a falicy.

Developing an abundant supply of targeted referrals is the number one lead generation system used by top sales people.

The first step to implementing any successful lead generation system is to get your attitude right. Becoming a “Master of Referrals” requires the proper referral attitude.

Many sales people believe that by asking for referrals they’re putting people on the spot or being pushy. “I’ll wait and if they want to refer someone to me they will”. If this is your attitude you need to change it.

Do you care about the people you do business with? Does that caring come “from the heart” instead of from your pocket? Do you care about the products or services your client’s friends are buying? Do you believe your product or service is the best?

I figure your answer is yes!

If you truly believe your product or service is the best money can buy and you care about your clients and their friends, you’re doing them a disservice when you don’t implement this lead generation system of asking for referrals. If you don’t they may end up with one of your competitors who offers less benefit, protection and advantage as you do.

Your job is to make sure everyone in your client’s network is looked after by the best. So make sure that’s you!

You see, your clients are probably too busy to continually think about helping people in their network. By using a lead generation system of asking for referrals you’re giving them an easy way to help their friends. You’re making sure they get the same top quality products and services.

You’ve Got to Create a WOW Experience

Most sales people only try to satisfy their clients. Statistics show that two out of three consumers that were merely satisfied with a company will never return. If you only meet the client’s expectations, you’ll never see two thirds of them again and you won’t receive an abundance of referrals.

So how do you get a client to come back to you again and again? How do you get your current and past clients to give you a personal endorsement to their friends and relatives?

By implementing the second step of this lead generation system and creating a WOW experience! Make every clients experience special!

How many of your friends, family and business associates would you refer to a company that…

•Takes care of your needs better than you ever expected •Delivers more than they promise •Makes you feel special every time you communicate with them •Delivers amazing results for you

If you take the time to create a WOW experience for your clients, it’s very possible every one of them will be selling for you.

One of the easiest ways to get referrals is too continually over deliver. If you give much more than you promised, people will want to help you in any way they can.

Over delivering should be the way you do business. The referrals, thank you notes and new friends you make are the bonuses you receive for doing your job.

Make a genuine difference in people’s lives and you’ll always get lots of referrals.

Make it Easy, Fun and Enjoyable to Refer People to You

People don’t like doing difficult things unless there’s an incredibly rewarding benefit in doing so. Even then many people still won’t do something that appears too difficult.

Many salespeople’s clients are unsure about who to refer. Which means they have to do all the work by figuring out who to refer? So they may end up referring no one.

Make sure your clients know exactly who to refer. Otherwise you’re not going to get a high quantity or quality of referrals.

The third step of this lead generation system is give each client a good idea of who they could refer.

For example, The Realtor you recently purchased your home from could say to you…

“Do you know anyone who recently had a baby, got married or received a promotion and might be thinking about buying or selling a house?

If you do, I’m sure they could benefit from my services. After all you know how good my service is. So, please introduce them to us. If you do I’ll be sure to do something wonderful to thank you.”

You can see how this helps you know “exactly” who the Realtor is looking for.

So make sure you show a genuine interest in your clients, their families and friends. Make it your business that they receive the best products and services available, YOURS! Create a WOW experience for every client you do business with. Make over delivering your way of doing business. And make it easy for people to refer new clients your way by telling them who to refer.

Follow the three steps of this lead generation system and you’re on your way to creating an abundance of new target clients and becoming a Master of Referrals.