The Net’s Most Wanteds

Laws Of Similarity between real and organic traffic

Weather you run a web site or a physical business, you want visitors to your emplacement and to get dealings to your commercial enterprise, you need to be involved and do some solid piece of work. Sometimes the shortest distance from one point to some other, is the hard way around, so you will need to get involved in one kind of dealings optimization to get the job done.

A strong offering for your customers is forever a easy way to get dealings, the bid can be date conditional so that you make the offer on slow down dealings days. Dependent on your products you can provide discounts, bropas or any other saving on holidays as well. It is a celebrated fact that rebates drive dealings to both on-line stores and material shops.

If you run an online store or a web site you will need SEO to get the dealings you desire, vistors from Bing is good and converts better so that you will get more sales and more clients.

Just like your shop in the urban center, your store on the cyberspace must have a solid fundament and a healthy construction so both your craftsmen and your hosting company must be world-class. Like they say about pizza pies, if the bread is great, the full pizza pie is good.

Don?t go for the most low cost solution unless you are hundred pct positive that it is as well the optimal answer, you will have to stay to your first choice for a long time and you will relieve yourself from plenty of trouble later on.

Indulge me for a moment.

Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide.

Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing habits of hundreds of millions of web users.

Get the idea? Not a search engine. A style guide. A constantly evolving style guide that works from its insights into how people use and read web sites.

A style guide that puts the visitor first, puts their needs ahead of the academic opinions of experts.

A style guide that automatically rewards sites that serve their readers the best.

If we study Google not as a search engine, but as a style guide, what does it tell us about how we should write our web pages?

>> 1. Make the subject of each page absolutely clear.

As visitors arrive at your site, regardless of the entry page, the first question in their minds is, “Am I in the right place? Will I find what I want here? Can I achieve what I want to achieve here?”

Fortunately, the web page format gives us a title, headlines, first paragraphs and subheads we can use. So it makes sense to use them to make it abundantly clear to our visitors what the page is about.

We’ll do this for our visitors. But, because doing so helps our visitors, Google will reward us.

>> 2. Make your home page short text clear

First-time visitors to your home page are unlikely to be able to achieve their objective through that page alone. So you need to write short text that will quickly and clearly let them know if you have what they want deeper in your site, and how to get there.

This means using the right words in your headings, subheads and short descriptions. It means anticipating the words and phrases most visitors will have in their minds and will scan for. It means understanding which words and phrases best correspond to your visitors’ needs.

Write these headings and short descriptions with your readers in mind and, once again, Google will reward you.

>> 3. Make your text links relevant and descriptive

A text link that says, “More…” or “Click here” or “Learn More…” tells the reader nothing about the destination page.

Visitors scan your text links in the same way as they scan headings, subheads and short text. So provide them with clues. If you have an interior page about a weight-loss hypnosis service, write a link that says something like, “More on weight-loss hypnosis”.

Do this and you’ll be helping your readers a great deal. And yes, Google will reward you for your efforts.

>> Concluding thoughts…

By all means use a traditional style guide. They are great for getting your grammar right and choosing the right words. That said, many of them conflict in their recommendations as to the correct online terms. To some, a web site is a web site, to others it’s a website.

But back to Google as a style guide for a moment. This whole exercise, this make-believe about Google being a digital, interactive style guide is all about the importance of writing for your readers.

Yes, what I have been talking about it using the correct keywords and phrases in the appropriate places.

However, too many people write their pages with Google as the primary audience. I think that’s the wrong approach. You get a clunky text flow that, intuitively, feels wrong to the reader.

Instead, write with a clear understanding of what your readers need. Do this and you’ll find that the best keywords fall into the right places with an appropriate frequency.

And Google will reward you.

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his http://www.ExcessVoice.com site. You’ll find articles and resources on how to make money as a freelance writer at http://www.FreelanceWritingSuccess.com

Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. A “back link” is text on another website that links to your site. Search engines count these links as “votes” for your site. The more votes, the better.

Drumming Up Votes

The most common way to get back links it to simply ask another site to exchange links with yours. This is usually accomplished by sending a form email to webmasters who have similar content. This method results in many back links with the same anchor text (actual text that is linked) linking to your home page. If search engines were simply counting the number of back links and the keywords in the anchor text, this would be adequate.

However, as a result of this growing trend to manipulate the search engine results, the search engines have tweaked their algorithms. It is no longer enough to ask everyone to link back to your homepage with your keyword as the anchor text. Search engines are looking for more natural linking behavior, which is evident in sites linking to your internal pages with a wide variety of anchor text. There is also some evidence to suggest that links are weighed more heavily if they are not reciprocated.

Obtaining natural back links requires some creative linking strategies. If you want to continue requesting links and adding sites to your “links” page, you will now have to send customized link exchange emails to each Webmaster, which takes more time and effort than a form email. Because only a small percentage of webmasters will reciprocate, you’re usually stuck with a very long list of links on your site. This can dilute your Page Rank and potentially classify your site as a link farm. Not to mention that you should be striving for one-way links, which none of these will be.

New websites face a unique challenge when it comes to requesting link exchanges. New sites have a Page Rank of 0. Most websites will only exchange links with sites that have a greater than or equal Page Rank. Page Rank is another variable in the search engine algorithm. The specifics are beyond the scope of this article, but you should know that Page Rank is determined by a variety of factors. One of which, is the number of back links from similarly themed pages with high Page Rank. The goal is to get many back links from pages with a high Page Rank. It’s a catch-22 that requires creative solutions. Thankfully, there are other ways to generate natural looking back links.

Content Syndication

Content syndication is a great way to get quality sites to link to yours without on-going effort required by link exchange requests. Simply post your articles to syndication sites. Be sure to include an “About the Author” paragraph at the bottom with a link to your website.

Websites are always looking for quality content that is related to their theme and will happily link back to your site if allowed to syndicate your articles. This method of linking is superior to being placed on a list of links. You are not required to link aback and because your site will be the only outbound link on the page, your site will be the sole beneficiary of the Page Rank. The page your article is syndicated on will usually acquire the Page Rank of it’s domain, which means you could potentially get links from pages with very high Page Ranks without link back in exchange.

With this method, you’ll still run into the same problem of having a great deal of your back links using the same URL and anchor text. The problem can be overcome by editing your submitted articles on a monthly basis to change the URL and anchor text. The sites that are already syndicating your content will be using the old URL and anchor text while new sites use the new information. As long as your URL and anchor text changes periodically, you will have a wide variety of natural-looking back links.

Press Releases

Press releases are another great way to acquire natural, one-way back links. Whatever you’re doing can be announced in a new-worthy fashion. Is your company introducing a new product line, implementing a new business strategy, or helping to solve a community problem? If so, create a press release and tell the world. Try to submit a new press release each month. It will help keep the media attention on your business and establish your company as an authority.

As you can see, there are several ways to generate natural back links. Simply syndicate your content and submit press releases. With a little imagination and a bit of elbow grease, you can out rank your competition and leave them wondering how you did it.

Danna Henderson has successfully created and marketed several e-Commerce websites using the methods in this article. For more information, visit Breastfeeding Strategies.

Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don’t know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings.

Basic #1 – Information

When it comes to your Meta tags you want them to contain key information about your website as well as your top keywords. Make sure they keywords are in the title as well as in the body of the text. The point of this is when someone searches for particular keywords that are in your Meta tag, this information will be displayed on the search page giving searchers a bit of in depth information about your site which they can use to make a more informed decision about whether your site is worth visiting.

Basic #2 – Description

Make sure you write a description about your page using specific information and keywords, but keep it short and sweet. That way, when your keywords are searched for this description will be displayed.

Basic #3 – Search Engines

Some search engines support Meta tags while others do not. So, you will need to keep this in mind when you are trying to get your website in as many search engine directories as possible. Make sure you write Meta tags for certain search engines and then use other tactics for the search engines that do not support Meta tags.

Basic #4 – Outdated

Meta tags are not used by many search engines any more and some people even believe that in just a short amount of time Meta tags will have no relevance whatsoever. However, for the time being they still can play a part in your rankings and traffic in some SE’s so until the time comes where Meta tags are completely extinct, you should still use them to your benefit.

While Meta tags might be going out the window with other forms of older, outdated technology, you should still optimize your web page with Meta tags until that time has arrived simply because it will take you almost no time at all to create a meta tag and it could have a serious impact on your search results with the smaller search engines. However, do not listen to the hype that Meta tags are the answer to increasing your traffic overnight as this is simply not the case.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

What Are Search Engines?

A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday.com).

There are four basic types of search engines:

Automatic: These search engines are based on information that is collected, sorted and analyzed by software programs, commonly referred to as “robots”, “spiders”, or “crawlers”. These spiders crawl through web pages collecting information which is then analyzed and categorized into an “index”. When you conduct a search using one of these search engines, you are really searching the index. The results of the search will depend on the contents of that index and its relevancy to your query.

Directories: A directory is a searchable subject guide of Web sites that have been reviewed and compiled by human editors. These editors decide which sites to list, and, in which categories.

Meta: Meta search engines use automated technology to gather information from a spider and then deliver a summary of that information as the results of a search to the end user.

Pay-per-click (PPC): A search engine that determines ranking according to the dollar amount you pay for each click from that search engine to your site. Examples of PPC search engines are Overture.com and FindWhat.com. The highest ranking goes to the highest bidder.

There are a few downfalls you should know about using PPCs:

1. The use of PPC search engines as part of your search engine optimization process will not improve your search engine positioning in the regular editorial search results. Instead, they will most always appear in a “Sponsored” or “Featured” area located at the top or side of the regular search page results. Even though your paid listing will appear at the top of the search page, many users will not click on paid listings because they look at it as an advertisement. In the past, people used to always click on banner ads, but now they are seen more of as a nuisance. Similarly, the same thing is happening with PPC listings. Also, PPC listings are not always as relevant to a query as the editorial search results.

2. If your site is not effectively search engine optimized before you begin to submit it to a PPC, it will still be poorly advertised afterwards. The optimization of your Web site is critical to the success of your rankings.

3. When you stop paying for a PPC submission, your listing disappears and so does the traffic.

PPCs can be an effective short-term solution for gaining exposure and driving immediate traffic to your Web site while you wait for full indexing, but it can become expensive if you use it as a long-term solution.

How Do Search Engines Work?:

Search engines compile their databases with the aid of spiders (a.k.a. robots). These search engine spiders crawl the Internet from link to link, identifying Web pages. Once search engine spiders find a Web site, they index the content on those pages, making the URLs available to Internet users. In turn, owners of Web sites submit their URLs to search engines for crawling and, ultimately, inclusion in their databases. This is known as search engine submission.

When you use search engines to find something on the Internet, you’re basically asking the search engine to scan its database and match your keywords and phrases with the content of the URLs they have on file at that time. Spiders regularly return to the URLs they index to look for changes. When changes occur, the index is updated to reflect the new information.

What Are The Pros And Cons Of Search Engines?

Pro: With the vast wealth of information available on the Internet, search engines are the most effective and efficient way to find information based on your specific search requests.

Con: Because search engines index mass quantities of data, you are likely to get irrelevant responses to your search requests.

Are Search Engines All The Same?

Search results vary from search engine to search engine in terms of size, speed and content. The results will also vary based on the ranking criteria the search engines use. If you aren’t getting the results you need, try a different search engine. While the results may not be wildly different, you may get a few search results from one search engine that you didn’t from another.

How Do Search Engines Rank Web Pages?

When ranking Web pages, search engines follow specific criteria, which may vary from one search engine to another. Naturally, they want to generate the most popular (or relevant) pages at the top of their list. Search engines will look at keywords and phrases, content, HTML meta tags and link popularity — just to name a few — to determine the value of the Web page.

About The Author

As Submit Today’s copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including Monster.com. She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today is a leading search engine optimization, submission and ranking company located in Naples, Florida.

kristy@submittoday.com

After the latest PR update at Google and MSN’s beta search going live, there is one
thing for certain in 2005: the world of search is in for some major changes. There
has been growing speculation around the SEO world that reciprocal linking is a thing
of the past. Rumors are abound that PR means less and less, if anything. Bill Gates
came out of his cave to say that “Today’s search is nothing” and that it won’t be that
way for long. There are quiet rumblings in the SEO back alleys of a new, state-of-
the-art search engine currently indexing the internet. Websites are dropping off the
face of the planet. And we’re all left to sit here and put together the pieces. So what
is in store for 2005?

1) Reciprocal links, while not becoming totally dead, are decreasing in value, and
there will most likely be an algorithm update to lessen their importance. The
original thought process behind the importance of a link was that it was seen as a
“vote” for the linked-to site. Now that reciprocal links are everywhere, it is hardly a
great way to count “votes” for a website. Reciprocal linking will continue around the
internet, although the amount of people who try to get away with one-way links (by
never getting back to you once you’ve added their link) will increase significantly.
This will, of course, be an attempt to acquire one-way links, which brings us to our
next subject….

2) One-way links and triangle linking, though already quite popular, should explode
over the course of 2005. Both are much harder to control and acquire, which makes
Google happy. The triangle link “ploy” makes links look like one-way links even
though “Site A” is returning the favor to “Site B” through “Site C”. There will be
attempts to sell triangle linking programs and systems by SEO companies, however,
the complexity, difficulty and time involved in this scheme will produce ridiculous
prices.

3) What this about a new search engine that is going to index every site on the
internet, EVERY 10 seconds? Become.com has turned a few heads with it’s claims.
Site owners have reported Become Bots spidering “like crazy”. It’s all quite hush,
hush, however and you need to have an invite in order to test it out. It should be
interesting to see what they’re capable of if and when they decide to go live. I’ll go
out on a limb and say that it’s a household name by this time next year.

4) MSN will scrap the “beta” tag on February 1st from it’s sparkling new search
engine, which is currently live at search.msn.com and Bill Gates thinks it will rival
Google. There is a lot of debate over this issue, but there is no denying that it is far
better than the old chugger they were using before. Love him or hate him, Gates has
most likely given a hard right to the chin of Yahoo!, which seems to be suffering
from a magnitude of quality problems. MSN will be second to Google in total
searches in 2005.

5) PR still has importance. However, it is also decreasing in value. PR is only based
on the quantity and quality of links (both inbound and outbound) from the given
web page. The most obvious reasoning for the declining importance theory is due to
the fact that on any given search on Google, the PR of each page seems to have
barely any correlation with it’s place in the rankings. For all you PR lovers out there,
hold on to your toolbar’s tight, because this could be a bumpy ride.

Bobby Heard (bheard@abalone.ca) is the Vice-President of Abalone Designs
(http://www.abalone.ca), which offers great SEO results at affordable prices.